How Drew Gooden rebuilt his online identity after Vine died


This post is part of Me, online, Mashable’s ongoing series digging into online identities. 

If you’ve ever found yourself mourning the downfall of Vine by binging compilations late at night — because really, who hasn’t? — you’ve probably seen Drew Gooden’s iconic “Road work ahead? I sure hope it does!” 

That Vine inspired remixes, parodies, and fan merchandise. But the 24-year-old is ready to work on other projects. 

Like many Vine stars, Gooden’s made the transition to YouTube as a vlogger. Three years after that immensely popular Vine, he’s navigating the world of reaction videos, figuring out his own brand, and trying to move past being known as the Road Work Ahead guy.   Read more…

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